If you are like many businesses at the moment struggling to keep your head above water, then you know exactly what I am talking about. That horrible feeling when your accountant informs you that you are losing money, what do you do? You cut costs, do not worry about its natural and makes complete sense.

What does not make sense is the area’s that most businesses cut costs in, I get it we panic but where is the logic in cutting off your main income supply? One of the mistakes businesses make is, cutting costs on SALES & MARKETING! Why?

If your business is struggling wouldn’t it make more sense to invest in the departments that generate your money?

In this blog I will give you some handy tips and techniques to improve your marketing without spending a penny, the only thing it will cost you is your time and dedication.

Ok, first things first, define your GOAL, as corny as it may sound business goals are important when it comes to effective marketing, it will provide you with clear direction.

Once you have a definite goal, you need to identify your TARGET AUDIENCE, now you may sit there and think I know who my target audience is.

I would challenge that, do you know where they are, what they want from you and where they want to see your content? I would strongly advise social listening and in-depth analysis in this area.

Now that you know your audience, you can identify what social platforms they are using, what content they would like to see. Now we have the next step RELEVANT CONTENT… Give your audience what they want. This step is paramount to your business success and ramping up your sales.

Finally, CONSISTENCY be consistent with your messages and where you post your content. This is true to all areas of marketing, being consistent will build your brand, your audience and your sales.

To conclude, your steps to success:

  • Goal
  • Audience profiling
  • Relevant content
  • Consistency

If you still think you won’t have time, or you may not have the relevant knowledge then contact us to learn more about our boosting business offers.