HOW MANY TIMES A DAY DO YOU SEARCH FOR SOMETHING ON THE INTERNET? AND EVERY TIME YOU DO SEARCH WHAT ARE YOU SEARCHING FOR? INFORMATION MAY BE… INSPIRATION POSSIBLY… TO BE EDUCATED DEFINITELY!
When you are talking about the essentials of digital marketing the likelihood is when your target market is searching on Google or social platforms for your product, service, or industry they are looking to be educated. If they knew the answers, would they need to search?
Of course, this isn’t the only factor in the essentials of digital marketing, but it plays a large part.
Before we move on, it is worth stating what “digital marketing” means. To MA it means any digital platform that holds content on you or your business. I.e. YouTube, Facebook, Instagram, Twitter, Google My Business, Reviews, and other websites that may hold information about you and your business.
Firstly, I would suggest that if you haven’t Googled your business in a while, you probably should, how are you showing up? Do a review on all the content that is available on your company does it still represent you in the best possible way? Is the messaging clear on what you do?
Now let’s get into the essentials of digital marketing!
Social Media works for business growth fact! You just need to ensure you are on the correct platform for your target market. The search for Video Marketing increased by 245% last month and I would certainly agree that this is essential.
Your audience needs to engage with you, as the old saying goes “people by form people” this still stands, even though as a population we buy online a lot more. I would argue that this is even more reason to show your personality via video and get the faces behind the business out there.
Video Marketing allows you to build relationships, build trust and get your message across effectively without even meeting your audience.
SEO, I am sure you have heard this before, but do you know what it means? Marketing Adventures have created an SEO document that educates you on the importance of SEO and Backlinks in more detail linked on our website. However, just to highlight it on the blog it is important to note it is essential to your digital growth. For example, if you haven’t got good SEO on your website or Google My Business when your potential customer types in “Best Hotels In Harrogate” Your restaurant or business will not show up.
Branding, another really important factor in building a digital presence. Having a clear brand message and a consistent theme to your business and brand, although there is a lot of factors that are included in this I thought it would be good to highlight the three main essentials.
– Understand your target market – Understand what problem your business is solving – Have an Identity and share it authentically
I have written a longer blog on the importance of understanding your target market and been authentic if you would like more information on this https://www.marketingadventures.co.uk/keep-in-touch-with-site-visitors-and-boost-loyalty
To wrap this one up I will end on constancy and time, building a digital presence takes time it isn’t something that you can complete and then leave for several months, it is essential you do this regularly, every week or some may say every day if you would like rapid results.
The expertise of course comes into this ensuring your business is kept up to date with new technology, social listening, connection with your audience, and new digital tactic to deliver your content effectively.
If you would like to learn how Marketing Adventures can help you grow online, please book your FREE discovery call today and a member of our team will be happy to help you grow.