HERE’S HOW YOU CAN CREATE CONTENT THAT ENGAGES WITH YOUR AUDIENCE

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Overwhelmed at the thought of social media?

Don’t worry you are not alone many businesses are stuck at the starting line when it comes to creating content. It is becoming a theme when I speak to people, all I am hearing is “I have nothing exciting to say” or “I don’t have a business that can create exciting content” and the one that makes me shudder the most “I don’t have anything to say”…

If the above sounds familiar, then stick around I am about to simplify a process that will work not just for you but for everyone.

In order to do so I would like to introduce you to Sarah, Sarah is the founder of small- medium size business and she contacted me with a huge problem, she was burnt out, fed-up of spending time writing blogs, attending networking events, finding images to post and yet nothing had been working.

Sarah expressed that she was starting to resent her business, as it all seemed like too much hard work and she felt like she getting nothing out of it and felt the lack of engagement was because she had nothing interesting to share.

SMEs make up 99.9% of the total business population in the UK- wow, our thoughts exactly. This figure, given directly from the Government, showcases the sheer power that SMEs ultimately hold when combined as one.

I would like to point out that we all have something interesting to share, so I took Sarah on a little adventure through my process.

Here it goes;

1. Identity

– I asked Sarah to envision herself when she first started the business, where was she, who was she with, and what was that feeling she had that made her have the guts to set off on her own.
– Then I asked, what problem did you set out to solve? – What Value did your service bring…..

I hope that you are reading this and try this out yourself, try and follow these stages and see what your outcome is, somewhere in the mist of your writing you should find your;

  • Purpose
  • Values
  • Vision
  • Mission

After Sarah had written this down and she read it back to me I said “that’s really interesting” I did not know such problems existed in a business, what a great idea!

Then I asked her to think about what business, entrepreneur or organisation is most likely to have that problem?

Identify their demographics, what times do they keep? Where are they spending their free time and most importantly what social media do they use and when?

After all what is the point in sharing content if it is not seen by the correct audience at the right time?

Next up…

2. Authenticity

I began to ask Sarah what she did on a day-to-day basis, did she have any hobbies? I wanted her to use everything she had written down in her values, mission and vision and combine it with what she does every day that makes her different to everyone else.

I asked her if she thought that anyone else lead a life like hers, she answered no… nobody is crazy enough too.

I get up at 5am, I read, I get my three boys ready, walk the dogs, take the kids to school then start running the business, go to the gym, swim etc etc…

Ok, so here we are with a problem-solving business and a lifestyle that nobody else leads but you think you have nothing interesting to share?

This is just an example of how we can all create engaging content that resonates with our audience. Once you become authentic and take it back to the bare bones of your business, content becomes easy and less like hard work.

Why? because you are sharing content that you do every day and it is authentic to you, your business and your audience.

I think the best thing to do is never assume that common sense is common sense, because nine times out of ten you started your business to solve someone else’s problems. So isn’t it common sense that whatever service you’re providing is not something they are familiar with?

I will leave you with that thought, there is so much more I could have written about in this blog, however I am trying to keep it as engaging as possible and not boring!

If you would like more information on how you can create engaging content please get in touch I am always happy to help!

#tellyourstory #thebrandguide
Brogan@marketingadventures.co.uk