Empowering Northern talent by putting the North on the fashion map
How data and creativity makes more than just a movement
From research, design to events and data driven advertisement, MA delivered a strategy that ensured Northern fashion brands, beauty brands, new designers and students were recognised for their talent by working alongside companies such as Harvey Nichols.
Northern Fashion Week came to us with a vision to ensure that new, up and coming Northern talent were seen and heard just as much as they would be in London and to promote culture, diversity and a fashion movement.
After creating a comprehensive data & research driven strategy, we began work. Bringing in our incredible team of fashion photographers, make up artists and stylists, we organised and delivered a designer fashion show in the heart of Manchester. Treating this as a PR stunt and a content generator for our social media strategy.
After only one month of organisation, we had delivered models, make up artists, hair stylist and award winning photography for the production. Using PR, email marketing and social media communication to bring together over 100 Northern designers and students.
Our social media strategy for fashion brands had successfully began. We connected brands with designers, students and influencers with Northern Fashion week via organising and hosting numerous events, advertising and social media communication strategies.
Engagement, reach and brand awareness increased by a staggering 26.9k and followers on social media accounts had risen by +54%
Working with an incredibly tight timescale for paid advertisement across TikTok, Google Ads, Google Discovery, YouTube, Snapchat and Facebook, we delivered results that speak for themselves.
With our team of ex Google masters, we pulled it out of the bag!