Maximising an Online Presence

Dome of Harrogate

OUR GOAL:

Established in 2012 by Fiona Carr and Deborah Wilson as The Harrogate Candle Company, Dome of Harrogate began with a clear purpose – to create luxurious candles using high-quality, natural essential oil blends that would enhance mood and evoke different emotions. Our goal was to continue this journey but to maximise exposure of this online via an organic strategy: social media and email marketing campaigns.

OUR AIM:

Dome of Harrogate partnered with Marketing Adventures to elevate its online presence, through social media platforms and email campaigns. The primary objectives of the collaboration was:

Social Media Management: Establish a strong and engaging presence across key social media platforms to increase brand visibility and connect with the target audience.

Email Campaigns: Develop and execute effective email marketing campaigns to nurture customer relationships, promote new product launches, and drive sales.

CREATIVE:

Marketing Adventures formulated a comprehensive marketing strategy to maximise Dome of Harrogate’s online presence and enhance customer engagement. The strategy encompassed the following key elements:

Social Media Management: Marketing Adventures manage Dome of Harrogate’s social media platforms, including Instagram, Facebook, and Tik Tok. We curate visually captivating content that showcases the brand’s luxurious candles, diffusers, sprays and more. Engaging captions, lifestyle imagery, and behind-the-scenes glimpses create an immersive experience for followers. The team strategically employed relevant hashtags and engaged with influencers and followers to increase reach and foster brand advocacy.

Content Creation: Marketing Adventures produce high-quality visuals and engaging written content for social media platforms. Highlighting the brand’s signature fragrances, such as Happy, Inspire, Lovely, Divine, Dream, and seasonal offerings like Orange and Cinnamon. The content focuses on the emotional benefits of Dome of Harrogate’s products, emphasising the positive impact on mood and well-being.

Email Marketing Campaigns: Marketing Adventures craft targeted email campaigns to nurture customer relationships and drive sales. We design visually appealing email templates that are strategically targeted to coincide with seasonal promotions, new product launches, and exclusive offers.

SUCCESS:

With Marketing Adventures at the helm of Dome’s social media management and email campaigns, Dome of Harrogate experiences significant growth in brand awareness, customer engagement, and website traffic.

Dome of Harrogate’s social media presence expanded significantly, with a substantial increase in reach and engagement across platforms. The carefully curated content resonated with the target audience, leading to heightened brand visibility and recognition.

Our captivating visuals, emotionally-driven messaging, and interactive approach fostered higher levels of customer engagement. Followers actively participated in discussions, shared user-generated content, and expressed their love for Dome of Harrogate’s products, strengthening brand loyalty.

The combined efforts of social media management and email campaigns resulted in a notable increase in website traffic. By strategically driving qualified traffic to the Dome of Harrogate website, Marketing Adventures successfully generated more inquiries, conversions, and sales.