Have you ever wondered why your website, that you have spent hours perfecting and improving, just isn’t accumulating enough online traffic as it deserves? Well, luckily there is one simple acronym to apply in order to boost user engagement – SEO.

SEO stands for Search Engine Optimisation and it essentially increases both the quality and quantity of website traffic, thus escalating brand exposure through organic search engine results. The goal is for your website to appear on the first page of a google search; 75% of people will never scroll past the first page.

Search engines are powerhouse machines; by discovering and cataloguing all available content on the internet via a process known as ‘crawling and indexing’, they then order the content by how well it matches the query in a process we refer to as ‘ranking’.

Fundamentally, the use of keywords within your website is very important; good SEO allows the search engine to incorporate keywords that people are searching for.

But why is SEO important?

Although paid advertising, social media and other online platforms generate traffic to websites, it is mostly driven by search engines. It is undoubtable that organic search results appear more credible to savvy searchers. To put this into perspective, recent studies show that of all US searches, only approximately 2.8% of people click on paid ads. SEO has approximately 20X more traffic opportunities than PPC on mobile and desktop!

Optimising your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. To follow Google’s Webmaster Guidelines – these simple steps will create more website traffic:

  • Make website pages primarily for users, not search engines
  • Don’t deceive your users
  • Avoid ‘tricks’ to improve search engine rankings – ask yourself “does this help my users?”
  • Think about what makes your website unique, valuable or engaging

Without any technicalities, SEO is as much about the people as it is the search engine. In order to create more online traffic, you need to ensure that you:

  • Understand what people are searching online for
  • Find the answers they’re seeking (tailored to the industry you serve in)
  • Find and use the keywords users are searching
  • Research the type of content they desire to consume

Knowing all of this will allow you to connect to users who are searching online for solutions you can offer!

So, if you aren’t already utilising SEO within your website then it is definitely a must in order to build the reach to your brand. Here at Marketing Adventures, we can implement this for you and give any further advice about increasing online traffic! Please contact us directly at

Author – Alicia Walker